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Фотоотчет


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Фотоотчет

21—22 февраля в Калининграде прошел двухдневный мастер-класс для дизайнеров, арт-директоров и всех тех, кто занимается разработкой и позиционированием бренда.

Алексей Дружинин (Москва), основатель уникальной свободной творческой фриланс-группы Cleardesign., идеолог российского движения фрилансеров, и Иван Богданов (Москва), президент брендинговой компании B2Brand, основоположник теории «Эмоционального брендинга», рассказали участникам о своем опыте и основных принципах работы.

Обсуждались вопросы психологии восприятия информации и выбора потребителей. Самое главное — дизайнеры получили практические советы, которые помогают реализовать себя в творчестве и преодолеть типичный образ мышления.

Отдельное спасибо Кириллу Казакову, который позвал нас с Иваном, и организовал это замечательное действо.

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Начали лихо — с упаковки redbull.

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И понеслось.

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