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Описание семинара


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Описание семинара

anatomy.jpg

Цели мастер-класса

Показать на практике, как решаются комплексные проекты: от разработки позиционирования бренда до выбора коммуникационной стратегии и эффективных способов выведения товара/услуги на рынок.

Раскрыть основные принципы технологии, психологии и метафизики творчества, чтобы люди, занятые в творческих профессиях, могли максимально эффективно реализовать свой творческий потенциал.

Рассказать о сегодняшнем состоянии рынка, психологии восприятия информации и выбора потребителей.

Показать, как наиболее эффективно продвигать товар при ограниченном бюджете на рекламу.

Познакомить с основами фанки-бизнеса и эмоционального брендинга.

Показать, что независимо от первоначального опыта, любой человек, обладающий умением думать и творческим видением, способен решать сложные задачи создания и продвижения торговой марки на рынке.

Ответить на любые волнующие вопросы в отношении брендинга и дизайна.

Ведущие

Алексей Дружинин (Москва) — без тюбитейки
Основатель уникальной свободной творческой фриланс-группы Cleardesign.

Иван Богданов (Москва) — в тюбитейке
Президент брендинговой компании B2Brand. Основоположник теории «Эмоционального брендинга».

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